It might sound banal and obvious but I have to admit that I recently came to the conclusion that buying, selling and reading books are three distinct categories, separate realities ruled by different forces.
Selling involves psychology 101, decent timing, good imagination and a lot of patience.
A customer today asked me to recommend her a book for Uncle Jim who is an avid reader. What does Uncle Jim like to read? She cannot tell. What book made Uncle Jim particularly excited? Cannot recollect. What is Uncle Jim like? he watches CNN and is a retired commercial pilot. Not much to work with Clueless Niece, but damn it I'm going to find you a book for Uncle Jim! What would you recommend, Hopeful Reader? (granted somebody is still reading this blog!)
After squizing my brain like a lemon and rolling my eyes to the four top corners of the store in search for any plausible ideas.....bang....why not, it's a shot in the dark but so is Clueless Niece when it comes down to describe Uncle Jim's reading taste, so the apple might not fall too far from the tree:
The wisdom of the sands, by Antoine De Saint-Exupery. Aviator, explorer, author of the Little Prince.
The recollection of his trips and adventures will feed Uncle Jim's CNN consumption, being the author an aviator will make the retired pilot identify with the character and what sealed the deal was the fact that he wrote a classic children story, with which Clueless Niece is not familiar, but trusted my word for it, and we all love a good fable.
But most important: it was on the shelf.
Et voila': SOLD.
Now, as far as planet Buying and galaxy Reading go.....to be continued.....